We can use different research techniques to measure if an icon is working or not like showing the icon in its natural state within the UI to a number of users and documenting their experience. We also had to see how the icons could be usable and tested if users could find the icon on the page, recognize, understand what it presents and see if users could guess what will happen once they interact with the icon. After that, I sketched out any idea or concept I had in my mind regarding a category that we wanted to focus on. In our case, we needed to utilize icons for web, mobile, emails and also print.
The first thing I did before creating these visual elements was to figure out where icons and illustrations were needed to be used. A new set of illustrations and iconography had to be created to have a more playful, delightful, trustworthy and friendly brand.
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