Islands can thank the recent boom of high-tech workers, and their accompanying casual approach to office attire, for some of their success. "We changed our name to reflect that atmosphere, that lifestyle." "I think people like to be comfortable - it's a carefree attitude," Stagman said. As Sports East, the store carried fitness gear, but now boasts the self-proclaimed "largest authentic selection in New England" of Hawaiian shirts. Islands clothing store in Hyannis had such success with the Hawaiian and surf styles of clothing it prompted both a change in merchandise direction for store, and a new name, said owner David Stagman. Retailers have seen sales increase every summer for the past few years. "It's been an unbelievable season this year." "We can't keep them in," said Todd Cohen, manager of Wings Surf and Sport in West Yarmouth.
Puritan Clothing has moved five times as many "printed floral" shirts, as they call them, as they sold last year, said men's sportswear buyer Bob Harrison. Big Tall Apparel in Easton stocked some shirts in the beginning of the summer, but they were sold out by mid-July, according to a sales associate. Stores carrying the hot item have seen them fly off the shelves in recent months. Stand on any street corner in this vacation Mecca and it's only a matter of time before a walking mural of palm trees and hula girls passes by.
Judging by an informal survey of Cape clothing retailers, the Hawaiian shirt has become a bona fide fashion trend over the last few years. To the viewer, it speaks volumes about the wearer's carefree life, easygoing attitude and "gone on vacation" frame of mind. The colors are traffic-stopping bright, the patterns are loud, and the loose fabric ripples and flows like silk - which it sometimes is.įew items of clothing say more than the classic Hawaiian shirt.
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